Importance of High-Quality Photos and Videos for Sale

The presentation of your yearling through photos and videos is crucial as it serves as the initial impression for potential buyers. With many buyers relying on online and telephone bidding, the visual representation becomes the primary means of evaluating the horse. Here’s why it’s vital for vendors to ensure high-quality content:

First Impression Matters: The photos and videos are the first interaction buyers have with your yearling, shaping their perception and interest.

Remote Evaluation: For buyers unable to physically inspect the horse, quality visuals become their primary source of information.

Enhanced Appeal: Well-groomed horses in clear, focused images showcase professionalism, creating confidence in potential buyers.

Vendors can choose to collect their own content or employ the services of a professional. Below are some tips for creating the best possible results from your photos and videos.

Recommended Shots for Sales Photos

*Please Note* The following photo’s contain thoroughbred horses. They are being used as an example of the correct standing positions ONLY

Most Important Shots:

Conformation Shot: (Size:500x375p, Resolution:75dpi, File Size: 2mb max) Capture the entire horse while standing square to it, ensuring all four legs are visible and emphasizing body structure.

Head Shot: (Size:500x375p, Resolution:75dpi, File Size: 2mb max) Showcase the horse’s head for a detailed view of facial features.

Other Recommended Shots:

Rear View: (Size:275x500p, Resolution:75dpi, File Size: 1mb max) Provide a clear image of the horse from behind, showcasing hindquarters and overall rear conformation.

Front View: (Size: 275x500p, Resolution:75dpi, File Size: 1mb max) Capture the horse’s front for a comprehensive view of the forequarters.

Tips for Taking High-Quality Sales Photos

Here are some tips to help you capture the best possible photo for the online catalogue. Remember the horse should be the hero of the photo.

Preparation of the Horse:

  • Groom the horse meticulously, brushing the mane and tail, and painting hooves for a polished appearance.
  • Ensure your horse is clean & dry on both sides in case the horse will not co-operate in a certain direction
  • Put fly repellent on, majority of times when we take photos we have flies, they annoy handlers & horses so be prepared
  • Use a good quality headstall or bridle so it looks appealing & does not detract from the horse
  • There is always the remote chance that the handler might end up in the photos so try to ensure they look respectable

Background:

  • Opt for a clean, unobtrusive background to highlight the horse. Choose level ground and a hard surface.
  • Mowed lawn / path / driveway is ideal
  • Be mindful if photographing in front of fences, stable doors etc & taking multiple yearling photos that the background can be used as a measuring tool from one horse to the next

Standing Your Horse:

  • Position the horse facing left or non-mane side, in a natural, balanced pose.
  • Ensure all four legs are visible, with specific positioning for each leg.
  • Practice standing your yearling up throughout the prep process so that on photo day the horse understands what you are wanting it to do as it can be confusing for them

Lighting:

  • Shoot in natural sunlight with the sun behind the camera.
  • Avoid using flash and shadows on the horse.
  • Avoid midday filming due to unflattering shadows.

Zoom/Angle:

  • Move closer to the subject rather than using zoom for the best quality photo, as excessive zooming may cause blurriness and a loss of detail.
  • Avoid taking photos from the ground, this is often done to make the horse look taller. Try to keep the camera at eye level to give more of a balanced shot
  • Try to photograph the side without the mane, manes do look pretty but hide the structure of the horse
  • Try to keep the tail non photo side of hocks to you can see the leg structure

General Tips:

  • Remember young horses are like kids
  • The attention spans are short so this can prove frustrating
  • If you are photographing with a bit in their mouth, do not decide that the day of the photos is the best time to introduce a bit as they will chew & fiddle
  • For a nice photo, you don’t want the horses too excited or too tired
  • Props are useful, find a horse neigh on you tube & when you are ready for the photo, play it on a phone from the direction of where you want the horse to look. A plastic bottle with a few rocks can also be handy but be mindful you can only use these things a few times & they get bored
  • Teach your horse respect in its preparation so it knows to stand away from you

Tips for Taking High-Quality Parade Videos

Parade videos play a pivotal role in instilling confidence in buyers who can’t physically inspect the horse. Follow these tips to help you get the best result:

Location, Placement & Timing:

  • Choose a distraction-free background and ensure ample space for the horse to walk in both directions.
  • Film with the sun behind you to showcase the horse’s form.
  • Avoid midday filming due to unflattering shadows.

Familiarize Your Horse:

  • Take the horse for a walk to help them acclimate to the area and appear more relaxed during filming.

Angles & Shots:

  • Capture standing conformation and walking shots from front, rear, and side.
  • Ensure the horse occupies 40-50% of the shot and record in landscape view.
  • Walk with purpose during the shot, you want a good straight strong walk.
  • Follow the Horse with smooth shots, a stabiliser is preferred.

Video Editing:

  • Keep the video around 40 to 50 seconds, incorporating basic editing.
  • Add a small graphic with sale and lot number, date, and location in the bottom left corner.
  • Avoid editing the horse itself.

And one final note, DON’T tweak/filter your photo too much, you want to be remembered for the horse not the photo manipulation!

Utilizing Professional Photography and Videography Services

Vendors may opt to use their own content or hire a professional with whom they have worked in the past. However, it is essential to adhere to the sizing guidelines outlined in this document to ensure optimal results from any chosen photographer or videographer. If you are looking for a photographer or videographer to help with your needs, below are some industry professionals in each state that vendors may wish to investigate:

Queensland

  • Michael McInally Photography
    Michael McInally – 0437 308 495

New South Wales

  • Clarinda Park Photography
    Norman – 0402 290 708
  • Laura Lebedeff Photography
    Laura – 0424 771 073

Victoria

  • Donut Digital
    Rob Gild – 0418 330 057

Western Australia

  • Pacepix
    Scott Hamilton – 0423 981 994
  • Jordyn Colleran Photography
    Jordyn – 0410 126 852
  • Eric Lloyd Photography
    Eric – 0403 937 312

Submitting Photos and Videos to APG

Vendors submit photos and videos of their yearlings via email to entries@apgold.com.au. It’s crucial to label each submission with the corresponding lot number for easy identification. If file size is an issue, vendors can split the content across multiple emails. These visuals play a key role in attracting potential buyers and presenting the yearlings in the best light, contributing to a successful sales experience.

If you have any issues in this regard then please Contact Us